I help B2B SaaS teams reduce adoption risk and turn complex workflows into products customers actually use.

I am a four-time founding designer with experience across B2B SaaS startups and larger companies, including Microsoft, Yahoo, and Autodesk. Over 15+ years, I have worked on products that reached real users, real revenue, and four successful exits.

The problem I focus on

Most products do not fail because of technology. They fail because complexity builds faster than clarity.

Onboarding gets heavier. Core workflows grow inconsistent. Adoption slows, even though the product itself is powerful. The cost shows up quietly in retention, expansion, and revenue.

What I do

I work with post-seed and growth-stage B2B SaaS teams as an embedded product partner.

My role is to identify where customers struggle to reach value, simplify critical workflows, and help teams make clear product decisions that drive adoption. I focus on complex software for technical users, where confusion directly impacts growth.

How we work

Engagements are month-to-month with no long-term commitments.

We start with the highest-impact problem, then focus on the work that most directly improves adoption and customer value.

If complexity is starting to slow your product down, let’s talk.