B2B SaaS Founders:
Do your users quit before they see value?
I show you where users bail, how to fix it, and how to help you convert more trials into customers.
Book a free 30-minute discovery call →
4x
Founding Designer
4
Successful Exits
15+
Years of B2B SaaS
What’s slowing adoption and revenue
Your product is live. Customers are signing up. But something is off.
Users struggle to reach value. Key workflows feel heavier than they should. Features ship, but adoption lags behind expectations.
This usually is not a technology problem. It is what happens when complexity accumulates faster than clarity. Workflows grow organically. Decisions are made locally. The product still works, but the path to value becomes harder to see.
The result is quiet but costly. Slower onboarding. Lower engagement. Missed revenue potential.
How I help
I work as an embedded product strategist with post-seed and growth-stage B2B product teams.
My focus is simple. Turn complexity into customer value.
I start by identifying where customers struggle to reach value. That might be onboarding, a critical workflow, or a feature that looks powerful but is rarely adopted. From there, I work directly with your team to simplify complexity, clarify intent, and align product behavior with business goals.
This is not about deliverables for their own sake. It is about making progress on the things that unlock adoption and revenue.
Ready to move fast?
Book a free 30-minute call, and we will look at your product together.
No pitch. Just clarity.
