Helping Healthtech & Biotech Founders Create The Best Software Experiences
A fractional Product Designer with 4x founding experience, skilled in transforming complex workflows into software that’s easy and delightful to use.
Complex Data Made Simple
I work closely with founders to cut through information overload and design interfaces that make complex scientific data intuitive and actionable for your users.
Together, we'll shape practical data hierarchies, prioritize the most critical insights, and design innovative visualizations backed by user research, not assumptions. I bring pattern-matching from years of working with data-heavy products, helping you transform overwhelming datasets into clear, usable interfaces that researchers and clinicians want to engage with.
User Research
I work closely with founders to understand the unique needs and workflows of researchers, clinicians, and lab professionals who will use your product.
Together, we'll design targeted research methods, uncover real pain points in scientific workflows, and validate assumptions with the right user groups.
I bring experience interviewing highly specialized users, helping you build products that fit seamlessly into existing research processes rather than creating friction in critical scientific work.
Build out your design system
I help early-stage startups create cohesive, scalable design systems that grow with your product. From establishing foundational UI patterns to building comprehensive component libraries, I ensure your team can move fast without sacrificing consistency or quality.
Together, we'll audit your current design landscape, identify gaps and opportunities, and build a practical system that serves your immediate needs and long-term vision. I bring a systematic approach honed through years of startup experience, helping you avoid design debt and establish patterns that support rapid iteration while maintaining a polished user experience.
Evidence-based iteration
I help startups build feedback loops that turn user behavior into actionable insights. By implementing the right analytics, conducting informed user research, and running targeted experiments, we can identify what works and what doesn't, then rapidly iterate toward achieving a better product-market fit.
Together, we'll establish metrics that matter, design experiments that reduce uncertainty, and create a culture of continuous improvement. No more guessing or building in the dark—just smart, data-backed decisions that move your product closer to what users need from it.
Create your brand identity
I work with founders to create brand identities that reflect your vision and resonate with your target audience. This includes logo design, product naming, brand guidelines, and marketing collateral—all designed to create a cohesive, professional presence that supports growth and market positioning.
We'll collaborate to understand your brand's unique value proposition, develop visual elements that communicate credibility and precision to scientific audiences, and establish guidelines that ensure consistency. The goal is a brand identity that feels distinctly yours while effectively reaching the users who matter most.
15+
Years of Startup Experience
4x
Founding Designer
5
Startups Acquired
